TikTok is introducing a new feature that enables them to reduce the amount of AI-made content appearing in their feeds. This step comes as the platform revealed that it presently contains more than 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global rollout. This shift coincides with a rise in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a term for substandard, mass-produced content that is frequently absurd or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from AI artwork to educational videos, and we aim to provide users the option to increase or decrease of that, depending on their own likes,” said a company executive.
Volume and Proportions
The platform announced that there are now 1.3bn videos on its app labeled as made with AI. Collectively, more than 100 million videos are uploaded to the app each day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the amount of AI content they watch by opening the topic control feature in the app and choosing “AI-generated content”. Additional categories that are already be controlled under the setting cover current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s policies oblige content makers to tag lifelike AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the platform will from now on attach an AI-generated tag to content made using its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This step is aimed to help prevent users from trying to evade the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m AI literacy fund for specialists and groups to develop learning resources about responsible artificial intelligence. This project will benefit non-profit groups focused on educating programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, following debate over proposals to cut jobs for numerous review team members in Britain. It is set to cut hundreds of positions in its content moderation department in London, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most graphic content prior to it has to be seen by humans. TikTok announced a notable drop in shocking and graphic content seen by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
